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You already have the hardest thing in retail: people who want to watch, follow, and show up. This is the plan to turn that attention into a storefront, a system, and recurring revenue.
We are not a content shop you rent by the month. We build storefronts, run the growth, and often take skin in the game as partners. A few of the brands we do it for:
Performance court-sport footwear for pickleball, padel, and tennis. We run the brand end to end: the Shopify storefront, a B2B wholesale portal, lifecycle email and SMS, paid, and every launch. We hold equity here, so we build it like owners.
Compression recovery devices endorsed by Andre Agassi and Steffi Graf. The brand is entering mainstream retail, including Academy Sports and Kroger, with three more national accounts in motion. We partner on the growth and go-to-market side.
A coastal ecommerce brand we are bringing onto our stack now. We lay the revenue foundation first: Klaviyo lifecycle flows that earn while you sleep, and an SEO base that compounds month over month.
The apparel arm of a racquet and social club. We built their full Brevo email system, audited their paid media, and stood up a live performance dashboard so every dollar is accounted for.
Court sport, recovery, coastal lifestyle, apparel. The thread is the same: brands with a real audience and a product worth building a system around. Yours fits.
It is one of the fastest-growing experiential retail formats in the country: choose a hat, customize it live, walk out with something that is yours. It travels to events, weddings, and parties, it is endlessly content-native, and the brands that have systemized it are scaling fast. Here is where the field sits, and where you walk in.
16+ locations, celebrity-worn from Lainey Wilson to Tom Cruise, online hat builders, a full corporate and events engine, all on a custom Shopify build. This is the ceiling, and proof the model scales nationally.
Eight locations under Flea Style, reservation-driven, custom hats from roughly $200 to $428, heavy bridal and bachelorette focus, styling kits, even a book. The high-margin, experience-led lane.
A single Minnesota store running on Square Online with DIY branding. This is where most hat bars stall: a basic platform with no real engine behind it. The trap we keep you out of.
You start with what these brands spent years and millions building: an audience that already pays attention. Your TikTok pulls the demand and your events convert it in person. What is missing is the storefront and the systems to turn that attention into recurring online revenue. That gap is Proposal 1.
This is not a mockup. It is a working concept of the Briny Brim experience: a coastal hat studio where customers build their hat live, find their fit, and check out. Drag to spin it. Change the felt. Print a sizing tape. This is the kind of experience that turns a scroll into an order.
A custom Shopify build in the Briny Brim world, with the hat studio at its center. Designed to convert the audience you already have, and to give your events a home online.
A custom Shopify theme in your coastal identity. Fast, responsive, and on-brand from the hero to the checkout.
The live builder you just used: materials, crowns, felts, bands, brims, and monogram, with a drag-to-spin preview wired to real products and variants.
A built-in fit finder with tape, string, printable tape, and free-kit paths, designed to cut returns before they happen.
Booking and deposits for private events, hat bar parties, and pop-ups. Your second revenue line, online.
Premade hats, accessories, and gift cards, structured for easy reorders, bundles, and gifting.
Shoppable funnels and link-in-bio paths built for your TikTok engine, so attention has somewhere to land and buy.
Payments, shipping, tax, analytics, and email and SMS capture, all configured, tested, and handed over clean.
A staged launch with QA across devices, plus a short training pass so your team can run it day one.
The build is the asset. The retainer is what compounds it. Three lanes, sorted by how far up the funnel you want us, and how much of the result we own with you.
Email and SMS lifecycle. The cheapest revenue in marketing, pulled from an audience you already paid to build.
Acquisition and conversion. Paid or outbound on the front end. Landing pages and CRO on the back end, so more traffic turns into money.
The full funnel, plus shared accountability. We sign up to a named target, and part of what we earn depends on hitting it.
Sign the build and a 6-month retainer on any lane, and your build drops 25%, from $15,333 to $11,500. The retainer runs at its standard rate while we tune it to your numbers, so by month seven you are on a plan proven on your data, not a guess.
Our AI production layer runs content, research, reporting, and first drafts. Your dedicated director runs the strategy, the relationship, and the quality bar. You get senior output at a pace a traditional shop cannot match, which is how a founding rate like this is even possible.
Choose a build start date and the retainer lane that fits where Briny Brim is today.
We lock the 6-month founding terms, take the build deposit, and kick off.
The storefront goes live, then the growth engine turns on behind it.